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Africa’s Biggest Pay-TV Firm to Add Netflix, Amazon Services
- MultiChoice signs deals with U.S. rivals to join new decoder
- Former Naspers unit faces increased competition from streaming
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MultiChoice Group Ltd. signed deals with Netflix Inc. and Amazon.com Inc. to offer their streaming services through its new decoder, a move intended to help Africa’s largest pay-TV company retain subscribers.
MultiChoice, spun out of Naspers Ltd. in February of last year, has been battling greater competition from its U.S. rivals after cheaper and faster internet speeds enabled them to grab a foothold on the continent. The Johannesburg-based company introduced its own streaming product, called Showmax, in 2015 and has offered cheaper deals on premium packages to shore up its customer base.