Skip to content
Subscriber Only

American Jobs Are Returning But An Ugly Summer Still Looms

  • Boat engine maker shutting up shop after more than a century
  • Born on a 1906 row across a lake, Evinrude production ending
Outboard motor assembly at the Evinrude plant.
Outboard motor assembly at the Evinrude plant.Photographer: Jerry Cooke/Corbis via Getty Images

For the Evinrude Motor Company it all started with a boy, a girl, a lake, a rowboat and some ice cream. It looks like it is going to end with an economic crisis born out of a pandemic.

In 1906, according to company legend, founder Ole Evinrude was having a picnic with his future wife, Bess, on the banks of Lake Okauchee near Milwaukee one steamy summer day when she asked whether he would row across the lake to fetch her some ice cream.