Happy Birthday, Mr. President: Trump Hits Record On Google Ads
- Campaign spends nearly $1.5 million in highest weekly total
- Biden campaign spending peaked during heat of primary
President Donald Trump’s combative response to nationwide protests against police brutality has dominated the news in recent days, but a wave of ads on Google’s YouTube has sought to draw attention to another event: the President’s 74th birthday. In the last full week of May, Trump’s campaign spent $1.48 million on Google advertising, the highest weekly total of the 2020 campaign, according to the search giant’s data. Many of the ads take the form of a digital birthday card the president’s supporters can sign by sharing information like their email addresses.
The spending surge shows how the presidential campaign season has continued on digital media even as in-person events, like the large rallies President Trump favors, have been placed on hold. In the interim, Trump’s campaign is increasing its spending, largely to accumulate potential supporters’ email addresses.