Silent No More on Race, America's CEOs Fumble for Right Words
Corporate America offers policies, protests and cash even if detractors cry hypocrisy.
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MTV went dark for 8 minutes and 46 seconds. Goldman Sachs pledged $10 million “to help address racial and economic injustice.” And Nike reworked its well-worn slogan for these troubled times: “For Once,” it said, “Don't Do It.”
Major corporations have moved with unusual speed to position their brands and messaging for America’s latest crisis over racism and police brutality. Since May 25, when the death of George Floyd at the hands of white police officers ignited protests across the country, all but a handful of the 50 largest companies in the U.S. have responded publicly to the events.