Deals

Charlotte Tilbury Bags a Makeup Fortune With Star Power

Deal with Puig said to value firm at more than $1.5 billion
Byron Trott’s BDT Capital Partners is buying a minority stake

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By Tom Metcalf and Amanda L. Gordon

June 4, 2020 at 5:53 PM UTC

Updated on

June 5, 2020 at 8:04 AM UTC

Charlotte Tilbury, with her wavy red mane and layers of gold necklaces, greeted her “darlings” recently during a live Instagram chat with actress Sofia Vergara.

The celebrity inspirations and social media sensibility are among the beauty brand’s strengths, and many of the products have British pizazz: there are lipsticks called Duchess and Queen, and another called JK Magic, named for author J.K. Rowling.