Apple Inc. Chief Executive Officer Tim Cook called on his company to “do more” to fight systemic injustices and racial inequality in an open letter responding to the protests sweeping the U.S. this week.
“To create change, we have to reexamine our own views and actions in light of a pain that is deeply felt but too often ignored,” Cook said in a letter posted on the iPhone maker’s website. “Issues of human dignity will not abide standing on the sidelines. To the Black community -- we see you. You matter and your lives matter.”
