Southwest Air Sees ‘Brutal Low-Fare’ Pressure in Virus Aftermath
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Southwest Airlines Co. CEO Gary Kelly predicted that intense competition for passengers will create “a brutal low-fare environment” among carriers once coronavirus fears subside and more people start to fly.
Even with capacity cuts, the number of available airline seats will still far outnumber customers in the near term, the chief executive officer said in a video message to Southwest employees on Friday. Demand for airline travel is expected to return slowly as the country starts to reopen its businesses.