Old School Food Firms Bet on Faux-Meat Demand More Than Doubling
- Marfrig and ADM are looking for scale in a PlantPlus venture
- Meatless products will be sold in North and South America
Photographer: Robyn Beck/AFP via Getty Images
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The faux meat market in the Americas is set to more than double in the coming years as consumers look for alternatives to animal proteins, according to two traditional agribusiness giants.
That kind of growth outlook helps explain why crop trader Archer-Daniels-Midland Co. and world No. 2 beef producer Marfrig Global Foods SA are joining forces in a plant protein venture for North and South America.