Amazon Writes Its Own TV News Segments to Laud Virus Response
- Employees are being kept ‘safe and healthy,’ anchors say
- Company says it’s helping broadcasters who can’t visit sites
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After weathering withering coverage of its response to the pandemic, Amazon.com Inc. is offering its own take on the news.
Several local television news stations recently broadcast strikingly similar reports that focused on the safety measures the online retail giant has implemented at its warehouses, according to a video compiled by the Courier, part of a progressive media company with ties to groups supporting the Democratic Party. That similarity is because the segments were based on scripts and footage provided by Amazon, journalists who received similar pitches from the company said on Twitter.