Brazil Toughens Rules to Avoid U.S.-Style Disruptions

  • Brazil is bringing in new protocol to safeguard meat supplies
  • Dias says country must deal with Amazon reputational challenge

Shoppers wearing protective masks order meat inside the Municipal Market in Sao Paulo, Brazil, on March 19.

Photographer: Rodrigo Capote/Bloomberg
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Brazil, the biggest exporter of beef and chicken, is betting on a new set of safety standards to avoid the kind of mass processing disruptions that caused meat shortages and price spikes in America.

The South American farming powerhouse plans to introduce new national guidelines that incorporate requirements from local authorities and labor prosecutors, Agriculture Minister Tereza Cristina Dias said in an interview. Until now, the industry has been operating under protocols set with the federal government.