TikTok's In-App Revenue Skyrockets During Lockdowns
- ByteDance’s popular video-sharing platform keeps rising
- Douyin, TikTok’s China version, contributed 87% of revenue
The TikTok app.
Photographer: Jakub Porzycki/NurPhoto/Getty Images
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ByteDance Ltd.’s millennial sensation TikTok and its Chinese twin app Douyin ranked top in the world among mobile apps for April revenue, according to Sensor Tower data that excludes games and advertising.
Focusing narrowly on in-app purchases, TikTok and Douyin’s numbers for the month showed a tenfold increase to $78 million, propelling them ahead of more established names like YouTube, Tinder and Netflix, which rely more on existing subscriptions.