Lockdown Living: Europeans Eat Less Meat and a Glut Is Growing
- Drop in out-of-home dining is cutting sales of high-end cuts
- Supply overhang to last a while, processor Danish Crown says
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When lockdowns closed the restaurant and catering industry in March, British wholesale meat supplier The Sausage Man needed a way to keep business going.
The answer -- an online shop to hawk its German bratwurst, frankfurters and hot dogs direct to consumers -- may still not be enough to fully save the year. Though April sales neared last year’s level, the home-delivery surge is unlikely to replace lost demand from events like U.K. Oktoberfest festivals and Christmas markets, curbing European meat consumption.