Morgan Stanley is expanding its wealth-management business into Canada, taking on the country’s large banks with services that will include a discount brokerage and robo adviser.
The New York-based firm plans to bring Canadians wealth-management offerings including a discount self-directed investing service, a team-based “virtual” advisory business and full-service financial advisers, Morgan Stanley said in a statement Wednesday. The move will complement the stock-plan administrative services the bank already provides in Canada.