Technology
Escape Room Owners Solve the Pandemic Puzzle
People stuck at home are eager for virtual diversions.
A new puzzle space under construction at Rock Avenue Escape Room.
Photographer: Zack Wittman for Bloomberg BusinessweekThis article is for subscribers only.
When Rock Avenue Escape Room closed in March—in the middle of what is usually its busiest month—owner Rob Faiella laid off three employees and wondered how the business would survive.
“What am I supposed to do, strap a GoPro to my head and have people call in?” he asked local business owners. Faiella, a computer programmer who runs an escape room with his wife, Alison, about 20 miles outside of Tampa, ended up doing exactly that.