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Spotify Soars After Signing Rogan to Exclusive Podcast Deal

  • Rogan gives service one of the world’s most popular podcasts
  • Spotify will also offer videos of his shows later this year
Joe Rogan
Joe RoganPhotographer: Ethan Miller/Getty Images
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Spotify Technology SA signed a deal with comedian and TV host Joe Rogan, gaining exclusive rights to one of the most popular and influential audio programs in the U.S. and sending its stock up more than 11%.

Rogan will make his podcast, “The Joe Rogan Experience,” available on Spotify starting Sept. 1, with the show becoming exclusive to the service later this year, the company said Tuesday. Spotify also gains exclusive rights to videos that Rogan films while taping his podcast.