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Bicycle Sales Surge With Americans Eager to Get Moving Again
Bike shops report growth of 30% to 300%. Even unpopular colors like orange and turquoise get sold.
An employee moves a bike at the Trek Bicycle Shop in San Diego, California, on May 15.
Photographer: Sandy Huffaker/Bloomberg
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Mike Olson, who owns 13 bike shops in Oregon and California, hasn’t had a moment’s peace.
Since Covid-19 hit, customers have been lining up outside his Bike Gallery and Trek Bicycle Superstore shops every single day, sometimes for two hours. Models of all types have been flying out the door, leaving Olson in a struggle to stay stocked.