Facebook Gets Inside Look at Competition’s Data With Giphy Buy
- Giphy has ties with Twitter, Apple’s iMessage and other apps
- Data on GIF activity elsewhere will be funneled to Facebook
Source: II.studio/Shutterstock
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A few months ago, the team at the money-losing GIF search engine, Giphy, reached out to Facebook Inc. Might the social networking company be interested in an investment?
Already, about half of Giphy’s activity came through Facebook and its family of apps, which lets users accent their posts and messages with short, animated clips of crying Michael Jordans, popcorn-eating Jon Stewarts and tea-sipping Kermits. While looking at Giphy, Facebook executives realized that they shouldn’t just make an investment -- by buying the company outright, they could get something else they value: data.