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Free Streaming Services Rescue Cash-Strapped Couch Potatoes
- No-cost platforms are getting better content, bigger audiences
- Viewers of Pluto TV increased 55% to 24 million in March
Source: Pluto
When the streaming service Pluto TV launched in 2014, one of its most-watched programs was a YouTube channel from Japan that showed cat videos 24 hours a day.
The platform didn’t have the budget for premium content. Even the aging 1960s sitcoms that remain a staple of low-power TV stations were too pricey for the fledgling online business, according to Pluto co-founder and Chief Executive Officer Tom Ryan.