How Alibaba’s Lazada Turned Produce Dumped In Virus Crisis Into a Business

  • Lazada CEO says Covid-19 is accelerating e-grocery adoption
  • Alibaba subsidiary seeks expansion deals in Southeast Asia
A farmer checks produce at Cameron Highlands.Source: Lazada Group SA
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Farmers in Cameron Highlands, a cradle of Malaysia’s agricultural industry, dumped hundreds of tons of produce in March after Covid-19 lockdowns shuttered wholesale markets and restaurants across the nation. They also gave Alibaba a chance to crack a difficult arena.