Google-Fitbit Deal Criticized by Consumer Group as Concerns Grow

Google’s takeover of fitness tracker Fitbit could be “a game-changer” for health data that will need close European Union scrutiny, consumer advocates said.

Reviewing how Fitbit’s data could add to Google’s powerful position in online advertising makes the deal a test case for regulators, said BEUC, which represents consumer associations across Europe. It argues that wearables create a new frontier by tracking users’ health and location around the clock.