Deals
James Murdoch’s Firm Is Among First to Invest in Morning Consult
- Murdoch’s Lupa Systems backs market research firm with funding
- Company raised $31 million valuing it at $306 million
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James Murdoch’s Lupa Systems is making an investment in market research startup Morning Consult, known for its surveys and modernizing political polling.
The company raised $31 million in its first institutional investment round since launching in 2014 from a Washington row house. The funding, which also includes capital from Advance Venture Partners, values the company at $306 million, according to a statement.