VW Steps Up Efforts to Lure German Buyers Back to Showrooms
- Consumers staying clear of dealerships after virus outbreak
- Factory restarts at risk if demand for cars doesn’t pick up
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Volkswagen AG is starting a sales initiative to revive demand in its domestic German market as consumer uncertainty across Europe’s largest economy risks choking off factory restarts.
The world’s biggest carmarker will offer improved leasing and financing terms and payment-protection insurance in case buyers lose their jobs, VW’s passenger-car division said Monday in a statement. The program for new and used cars starts on Friday and runs through July 31.