Culture & Design
America’s Missing Beef Opens the Door for Plant-Based Burgers
- Shortages may cause shoppers to embrace alternative proteins
- Beyond Meat is cutting prices to better compete with beef
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Plant-based protein companies have been trying to sway consumers away from beef for years. Now, meat shortages caused by the Covid-19 pandemic are making their job easier.
Faux meat producers have a once-in-a-lifetime opportunity as supplies of beef and pork tighten in the U.S. Wendy’s Co. has been running out of hamburgers at some locations, while Kroger Co. and Costco Wholesale Corp. are limiting customer purchases of some meat products.