Unity Technologies Aims to Bring Video Game Tools Into the Real World
The video game software leader is pushing to sell tools for making virtual worlds to marketers, architects and car makers
Employees work at the Unity Technologies office in San Francisco, California.
Photographer: David Paul Morris/Bloomberg
Every year, video game designers spin up more exquisite and immersive virtual worlds. Players can now wander through giant, shifting landscapes that are edging closer to being indistinguishable from real life.
Many of those worlds are built using software designed by San Francisco-based Unity Technologies Inc. and wind up in games like Monument Valley 2 and Pokemon Go. Gaming is serious business, helping Unity net $500 million in revenue in 2019, according to the company. The closely held company hasn’t previously disclosed the figure.