Whipped Dalgona Craze Is Perking Up Sales of Instant Coffee
- Pandemic seen driving big increase in instant coffee demand
- People turning to coffee for energy and comfort in lockdown
Dalgona coffee
Photographer: Ana Rocio Garcia Franco/Moment RF via Getty Images
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A popular quarantine fad to whip up a foamy beverage at home is helping drive sales of instant coffee.
The Dalgona coffee sensation has flooded social media as people forced into isolation attempt to make the creamy and energizing concoction. The recipe is simple: whisk equal parts of instant coffee, sugar and hot water until they turn into a frothy whip, then spoon over iced milk. Google Trends show searches for Dalgona coffee accelerated sharply from early March onward.