Prognosis

Six Feet Apart and Prepackaged Beer: Concerts Start Again in Covid Era

  • William Blair sees runway for more concerts to return in 2020
  • Country artist will host a socially distant show in Arkansas
Travis McCready performs in 2019.Photographer: Terry Wyatt/Getty Images for Pilgrimage Music & Cultural Festival

Live Nation Entertainment Inc.’s investors may get a glimpse into the future from sales of tickets to see country-rock singer Travis McCready in what would be the industry’s first socially distanced concert.

Sales of passes to see McCready, frontman for the band Bishop Gunn, play an acoustic set in Fort Smith, Arkansas, on May 15 suggest a pathway for the return of live events. Concert organizer TempleLive is planning to implement a number of guidelines to comply with local restrictions including limiting the number of available seats so fans remain at least six feet apart during the show. Tickets are being sold by Live Nation’s Ticketmaster.