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HBO Max’s Price Too High for Most Americans’ Streaming Budgets
- Survey respondents put it fairly low on list of priorities
- Without discounts, AT&T’s new service costs $15 a month
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AT&T Inc.’s HBO Max doesn’t debut until the end of the month, but the company is already working hard to convince Americans they can afford it.
The video service will cost $15 a month -- at the high end of what its streaming rivals charge -- but a promotion lets customers get it for $12 monthly for the first year. AT&T executive Jeff McElfresh said last month that the company was looking at several ways to make HBO Max more palatable.