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Embattled Juul to Scale Back Global Reach, Relocate Headquarters

  • E-cigarette company to exit Korea, reduce operations in France
  • CEO Crosthwaite set to outline changes in a meeting Tuesday
E-Cigarette Maker Juul Will Offer Lower-Strength Nicotine Pods

Photographer: Bloomberg

Juul Labs Inc. plans to move its headquarters from San Francisco to Washington, D.C., scale back its overseas operations and cut almost a third of staff, said a person familiar with the company’s plans.

The moves represent a dramatic reversal for the once-unstoppable company, which has come under regulatory pressure as it’s increasingly blamed by lawmakers and consumers for igniting a teen vaping epidemic.