Ferrari Sees Demand for Its Supercars Holding Up Despite Virus
- Carmaker restarting Italian factories after shutdowns
- Deliveries rose in first quarter amid production halt
Photographer: Chris Ratcliffe/Bloomberg
This article is for subscribers only.
The economic shock emanating from the coronavirus pandemic has done little to dent demand for Ferraris, among the world’s most expensive automobiles, according to the maker of the 1.6 million-euro ($1.74 million) Monza supercar.
The order book remains “strong,” despite the outbreak and a seven-week shutdown of its Italian plants that could mean lost production of 2,000 vehicles, Ferrari NV Chief Financial Officer Antonio Picca Piccon said on a conference call Monday. Deliveries in the first quarter rose about 5%.