For Sweetgreen, A Pivot to Plates to Combat Plummeting Sales
The company, after deciding on new menu items and new serving plates, rushed the items to market in 30 days.
Source: Sweetgreen
Sweetgreen became a company with a $1.6 billion valuation by following a simple formula: Serve a creative salad in a bowl.
But with plunging demand for a grab-and-go office lunch—which accounts for the bulk of Sweetgreen’s sales—and tumbling revenue, the company is trying to evolve their business. On Thursday, April 30th, Sweetgreen will start offering heartier plate entrees—a main course with sides and sauce—at its 84 locations across the country that remain open, for pickup or delivery (customers can’t eat at the store). It’s the first food not served in a bowl for the company since the business opened in August 2007.