World’s Hottest Video App Explores New Frontier: Traditional TV

TikTok has discussed producing a reality TV show built around its namesake video app, according to two people familiar with the company’s plans, part of a drive to broaden its appeal and showcase different ways of using its videos.

TikTok has been approached by independent production companies with pitches, and has debated a few ideas for a show internally, said the people, who asked not to be identified because the plans are preliminary. The company, part of Chinese technology giant ByteDance, hasn’t decided on a format, a host or which talent will be involved.