Whole Foods Deal Expands Reach of Honey-Based Remedies Maker

People wait in line outside a Whole Foods store in New York on March 31.Photographer: Michael Nagle/Bloomberg
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Beekeeper’s Naturals Inc. will significantly expand its presence this week when its honey-based wellness products debut at 422 Whole Foods locations across the U.S.

The expansion comes at a tricky time, as stay-at-home orders during the coronavirus outbreak have hurt brick-and-mortar sales, even as grocery stores remain open. Beekeeper’s, which already is sold in 13 Whole Foods stores in Canada, is banking on heightened interest in health during the pandemic.