Hilton Taps Lysol Maker in Bid to Woo Guests With Cleaner Rooms
A runner wearing a protective mask passes the Hilton Garden Inn hotel in Washington, D.C. on April 23.
Photographer: Andrew Harrer/BloombergThis article is for subscribers only.
Hotels used to lure travelers with loyalty points and pampering treatment. Now, they’re marketing techniques for disinfecting guest rooms.
Hilton Worldwide Holdings Inc. has partnered with the Mayo Clinic and Reckitt Benckiser Group, which makes Lysol and other cleaning products, to introduce a new set of cleaning protocols across the company’s 6,100 hotels.