Instacart Doubled Workforce in a Month, Now Seeking 250,000 More
- Surging demand for grocery service extends delivery times
- Startup pledges perks for workers, same-day delivery windows
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Instacart Inc. more than doubled the number of people who pick and deliver groceries to customers over the last few weeks and said it will add an additional 250,000 in the next two months, a response to unprecedented demand for the service.
The San Francisco-based startup said Thursday that it had quickly surpassed last month’s goal to add 300,000 workers, an aggressive target that even exceeded one set by Amazon.com Inc. Instacart now has more than 500,000 in total but continues to be overwhelmed by demand. Order volume last week was up sixfold from a year ago, the company said.