T.J. Maxx, Discount Rivals Hunker Down With No Online Options
- Companies brushed off e-commerce favored by department stores
- Shoppers may no longer want to dig through discount bins
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For years, discount retailers like T.J. Maxx and Ross have been eating their rivals’ lunch as consumers warmed to the thrill of shopping as a treasure hunt experience.
But Covid-19 has revealed a key weakness in the discount playbook: almost no e-commerce.