Skip to content

ESPN’s Sports-Starved Viewers Set Rating Record for ‘Last Dance’

  • Some 6.3 million viewers watch Michael Jordan documentary
  • Network moved up the release date after live events canceled
Michael Jordan dunks the ball during a game in Chicago in 1993.
Michael Jordan dunks the ball during a game in Chicago in 1993.Photographer: Andrew D. Bernstein/NBAE via Getty Images

With live sports on hold, ESPN viewers devoured the first episode of its Michael Jordan series “The Last Dance,” setting a ratings record for a documentary airing on the network.

Some 6.3 million viewers tuned in to ESPN and its sister network ESPN2 for the first installment, which began at 9 p.m. New York time Sunday night. The second episode, which ran right after, averaged a lower 5.8 million viewers. Chicago, where Jordan spent most of his playing career, was the top market in terms of the share of audience watching.