ESPN’s Sports-Starved Viewers Set Rating Record for ‘Last Dance’
- Some 6.3 million viewers watch Michael Jordan documentary
- Network moved up the release date after live events canceled
With live sports on hold, ESPN viewers devoured the first episode of its Michael Jordan series “The Last Dance,” setting a ratings record for a documentary airing on the network.
Some 6.3 million viewers tuned in to ESPN and its sister network ESPN2 for the first installment, which began at 9 p.m. New York time Sunday night. The second episode, which ran right after, averaged a lower 5.8 million viewers. Chicago, where Jordan spent most of his playing career, was the top market in terms of the share of audience watching.