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El Chapo’s Daughter Seizes Crisis to Portray Him as a Robin Hood

  • Drug lord’s likeness adorns boxes of food being distributed
  • Company started by El Chapo’s daughter is behind the push
El Chapo
El ChapoPhotographer: Susana Gonzalez

El Chapo to the rescue.

The man himself may be in a supermax prison hundreds of miles from Mexico, but his likeness is stamped on face masks and free care packages being distributed throughout Guadalajara. El Chapo 701, the company founded by the drug lord’s daughter, Alejandrina Guzman, is behind the push. (The number 701 refers to his 2009 ranking on Forbes Magazine’s list of the world’s richest people.)