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JD’s Retail Chief Takes Lead as Billionaire Founder Recedes

  • Richard Liu is grooming lieutenant Xu Lei for key roles
  • The sales and marketing expert shares his thoughts on JD 2.0
Xu Lei
Xu LeiSource: JD.com
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Over two decades, Richard Liu built a tiny suburban electronics outlet into China’s second largest e-commerce empire. Now, the billionaire entrepreneur is retreating from the spotlight and entrusting fast-rising lieutenant Xu Lei with steering JD.com Inc. through the greatest crisis since its founding.