Tesla Prices Longer-Range Model 3 to Attract More China Buyers

An advertisement for the Tesla Model 3 is displayed at a dealership in Shanghai on April 6.

Photographer: Qilai Shen/Bloomberg
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Tesla Inc. set a price for its longer-range variant of its locally-built Model 3 sedans in China just 13% higher than its entry-level model, a sign that the carmaker is setting competitive prices in order to attract even more consumers in the world’s largest electric vehicle market.

The four-door vehicle sells for 366,550 yuan ($52,000) before rebates, according to Tesla’s website, and is designed to have a range of about 668 kilometers (415 miles) on one charge. That compares with about 450 kilometers for the current basic version that starts at 323,800 yuan.