Tencent Eyes Africa for Music App After Covid-19 Streaming Spike
- Joox’s monthly active users across Asia up sixfold since 2015
- African market still largely untapped for paid music services
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Tencent Holdings Ltd. is looking to bring its paid music app Joox to some of Africa’s most populous countries after the streaming service proved a hit in Southeast Asia.
Joox has become one of the most popular music apps in emerging markets from Indonesia to Thailand and Malaysia since launching in 2015, rivaling the likes of Spotify, in which Tencent also has a stake. Now the Chinese social media giant is hoping for a repeat on the world’s second largest continent, said Poshu Yeung, vice president of Tencent’s international business group.