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Apple Acquires AI Startup to Better Understand Natural Language

  • Company continues to buy AI, voice startups to improve Siri
  • Dublin-based Voysis focused on adding AI to online shopping
Shoppers Inside The Yorkdale Mall Ahead Of Consumer Price Figures
Photographer: Brent Lewin/Bloomberg

Apple Inc. acquired Voysis, an artificial intelligence startup that developed a platform for digital voice assistants to better understand people’s natural language.

Dublin, Ireland-based Voysis focused on improving digital assistants inside online shopping apps, so the software could respond more accurately to voice commands from users. A now-removed company webpage said the technology could narrow product search results by processing shopping phrases such as “I need a new LED TV” and “My budget is $1,000.” Voysis provided this AI to other companies to incorporate it into their own apps and voice assistants.