Apple Asks Store Workers to Take On Tech Support Roles

  • Retail workers will still be paid if they don’t participate
  • Company closed all 458 non-China stores indefinitely on virus

An Apple Inc. employee informs customers that the store is closed in Santa Monica, California, on March 14. 

Photographer: Patrick T. Fallon/Bloomberg
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Apple Inc. is asking retail store employees to temporarily become remote technical support staff while stores remain closed.

A subset of retail staff are participating in the program to become work-from-home AppleCare employees so the company has enough workers to handle customer requests.