Nike’s Corporate Playbook to Cope With Coronavirus Worldwide
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Nike Inc. doesn’t have a cure for coronavirus, but the company does have a plan for coping with the pandemic globally.
After delivering better-than-expected quarterly results late Tuesday, the sportswear giant’s top executives discussed their experiences dealing with the virus in China -- Nike’s top growth market and the place where the Covid-19 outbreak began. They expect the disruption and recovery seen in China to play out around the world, and want to be ready.