Skip to content
More from
Bloomberg
Technology
relates to A $50 Phone is Ambani's Weapon to Dominate India Telecom Market
relates to Trump to Meet With State Enforcers Before Expected Google Case relates to Musk Says Tesla Plans New $25,000 EV in About Three Years relates to Facebook Removes Fake Accounts Spreading Chinese Propaganda relates to TransferWise Doubles Annual Profit, Adds Millions of Customers relates to Europe’s Tech Firms Are Hiring Fewer U.S.-Based Engineers relates to NASA Tweaks Space Station’s Path to Avert Collision With Debris relates to U.S. Agencies Warn of Disinformation on Delayed Election Results relates to Amazon Offers $500 Prime Bike, Encroaching on Peloton’s Turf relates to Venture Fund Backed by Skype Co-Founder Eyes Quick IPOs in Japan relates to A $50 Phone is Ambani's Weapon to Dominate India Telecom Market
relates to Trump to Meet With State Enforcers Before Expected Google Case relates to Musk Says Tesla Plans New $25,000 EV in About Three Years relates to Facebook Removes Fake Accounts Spreading Chinese Propaganda relates to TransferWise Doubles Annual Profit, Adds Millions of Customers relates to Europe’s Tech Firms Are Hiring Fewer U.S.-Based Engineers relates to NASA Tweaks Space Station’s Path to Avert Collision With Debris relates to U.S. Agencies Warn of Disinformation on Delayed Election Results relates to Amazon Offers $500 Prime Bike, Encroaching on Peloton’s Turf relates to Venture Fund Backed by Skype Co-Founder Eyes Quick IPOs in Japan relates to A $50 Phone is Ambani's Weapon to Dominate India Telecom Market
relates to Trump to Meet With State Enforcers Before Expected Google Case relates to Musk Says Tesla Plans New $25,000 EV in About Three Years relates to Facebook Removes Fake Accounts Spreading Chinese Propaganda relates to TransferWise Doubles Annual Profit, Adds Millions of Customers relates to Europe’s Tech Firms Are Hiring Fewer U.S.-Based Engineers relates to NASA Tweaks Space Station’s Path to Avert Collision With Debris relates to U.S. Agencies Warn of Disinformation on Delayed Election Results relates to Amazon Offers $500 Prime Bike, Encroaching on Peloton’s Turf relates to Venture Fund Backed by Skype Co-Founder Eyes Quick IPOs in Japan

Photographer: Kiyoshi Ota/Bloomberg

Technology

YouTube to Limit Video Quality Around the World for a Month

YouTube to Limit Video Quality Around the World for a Month

  • Videos will default to standard definition worldwide
  • YouTube, Netflix already reduced video quality in Europe
   

Photographer: Kiyoshi Ota/Bloomberg

We’re tracking the latest on the coronavirus outbreak and the global response. Sign up here for our daily newsletter on what you need to know.

YouTube will reduce the quality of videos around the world starting Tuesday, an effort by the world’s most popular video site to ease internet traffic during the coronavirus outbreak.

Over the coming days, viewers will at first see YouTube videos in standard definition, the company said. Users will still be able to watch in high definition if they want, but will have to choose to do so.

YouTube, part of Alphabet Inc.’s Google, is extending a policy it already instituted in Europe, where regulators have asked major streaming services, including Netflix Inc. and Amazon Prime Video, to reduce their bandwidth usage.

relates to YouTube to Limit Video Quality Around the World for a Month

Use of streaming services has surged in recent weeks as hundreds of millions of people stay home to contain the spread of the virus. While YouTube viewing has historically spiked in the evening when people are off work, consumption is now more steady across the day, the company said.

Hollywood Torrent: Will we run out of new TV during Coronavirus?

Streaming video requires more internet bandwidth than music, messaging or maps because of the size of the files transmitted. Google was the largest consumer of traffic volume on the internet last year, just ahead of Netflix, according to a study by Sandvine, a network analysis firm. Recently, YouTube traffic has surged even more, Sandvine reported last week.

YouTube already limits the quality of video based on the strength of a user’s internet connection. YouTube doesn’t believe the world will run out of internet bandwidth any time soon, but is taking a preemptive measure given growing concerns at the government level.

“We continue to work closely with governments and network operators around the globe to do our part to minimize stress on the system during this unprecedented situation,” Google said in a statement.