ITV Sinks as Ad Exodus Forces Broadcaster to Scrap Guidance

Advertising decline spreads to all sectors, not just travel
ITV postpones filming of programs due to social distancing

An ITV Plc building in stands in Salford Quays, near Manchester.
Photographer: Paul Thomas/Bloomberg

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By Joe Mayes and Thomas Seal

March 23, 2020 at 7:27 AM UTC

Updated on

March 23, 2020 at 8:21 AM UTC

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ITV Plc canceled its 2019 dividend and abandoned its revenue outlook for 2020 after advertisers dropped work with Britain’s biggest commercial free-to-air broadcaster and restrictions on movement forced it to pause work on new shows.