HelloFresh Nears Record With Lockdowns Seen Spurring Demand

  • Meal-kit company’s shares among few to rise during market rout
  • Analyst sees boost as restaurants close, people stay home
Photographer: Daniel Acker/Bloomberg
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HelloFresh SE’s six-day winning streak has left it trading within a whisker of a record high, defying the broader market rout as investors bet on increased demand for its meal kits from customers forced to stay at home.

The company’s shares are among the few European stocks in positive territory since a slump in global equity markets accelerated this month. While HelloFresh shares initially fell with the broader market, they quickly reversed losses. The stock rose as much as 10% on Monday, briefly surpassing a previous closing high of 26.30 euros reached on March 5.