Yum China Moves to Cooking Kits, Catering to Survive Virus
- Yum China offering corporate menus, raw food delivery
- Q2 to remain challenging after Q1 operating loss: CEO
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KFC and Pizza Hut operator Yum China Holdings Inc. is trying out new business lines like catering and delivering raw food for home-cooking to boost revenue as Chinese customers shun eating out amid the coronavirus pandemic.
Last month, China’s biggest fast-food chain operator began customizing menus for its corporate clients which allow employees to order food through KFC’s mobile app tailored to their budget. Pizza Hut is now delivering raw steaks -- complete with a recipe that details the exact minutes of frying time -- to home cooks. Delivery is “contactless”: riders drop the food off and stand two meters away to watch people pick up their items.