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The Work-From-Home Era Is Creating Its Own Boom Market

With millions forced to work remotely, demand explodes for collapsible desks, video chat and more. When the virus fades, experts expect the market to keep surging. 

The Edge Desk has seen sales surge 700% in recent weeks as the coronavirus forces millions to work from home.

The Edge Desk has seen sales surge 700% in recent weeks as the coronavirus forces millions to work from home.

Source: The Edge Desk System

A few years ago, Marc Rosenberg was trying to figure out what to do with his life after a career marketing toys for the likes of Hasbro Inc. He fancied himself an inventor, but of what?

Rosenberg discovered just what when he stepped into his daughter’s college dorm and saw her roommates on their beds, typing away on laptops. They barely used their desks because they said they were uncomfortable. An idea was born, and after crowdfunding about $500,000, Rosenberg in 2016 launched the Edge Desk, an adjustable pop-up workspace with cushioned seats that now sells for $400.

Almost overnight, the pandemic has created a booming work-from-home economy, and Rosenberg’s business jumped eight-fold in the past few weeks.

“It's been crazy,” said Rosenberg, who has just one full-time employee besides himself. “We’re managing the best we can.”