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One-Percenters Keep Calm During Coronavirus With a $4,995 Go-Bag

  • High-end crisis-related products cater to panicky jet-setters
  • Many items sell out in booming $4.5 trillion ‘wellness’ market
The Prepster Ultra Advanced Fireproof Emergency Bag
The Prepster Ultra Advanced Fireproof Emergency Bag

Some Americans have found a measure of reassurance in these coronavirus days by stocking up on hand sanitizer and toilet paper. For others, peace comes with the purchase of a $4,995 emergency go-bag, outfitted with “Bond-like gadgets” and custom monogramming.

Or a $149.95 “virus-eliminating” personal air purifier that’s worn as a necklace. Or a $99.95 Sanitized Sleeper’s Safe Haven, a bedtime cocoon made from “patented antimicrobial fabric that kills nearly 100% of bacteria, fungi and viruses.”