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PepsiCo to Buy Rockstar Energy Drinks for $3.85 Billion

  • Pepsi has had distribution agreement with Rockstar since 2009
  • Beverage giant and Coca-Cola are expanding away from sodas
A PepsiCo Inc. Facility And Products Ahead Of Earnings Released
Photographer: Luke Sharrett/Bloomberg
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PepsiCo Inc. agreed to buy energy-drink maker Rockstar Inc. for $3.85 billion as the U.S. soft drink and snacks giant seeks to expand its beverage range amid waning appetite for traditional sodas.

The deal is one of the first strategic moves by PepsiCo Chief Executive Officer Ramon Laguarta since he took over from Indra Nooyi in 2018. Pepsi and Las Vegas-based Rockstar have had a distribution agreement in North America since 2009.